Profit Margin & Markup Calculator
Calculate profit, gross margin and markup from cost and price, or find the selling price needed to hit a target margin, and see why margin and markup differ.
Runs on your device
Result
Results appear here as you type.
What it does
A 50% markup is only a 33% margin. Mixing the two is one of the most common pricing mistakes. This calculator shows both from the same numbers.
How to use it
- Choose the calculation.
- Enter cost and price, or cost and target margin.
- Read profit, margin and markup.
Example
Cost 60, price 90: profit 30, margin 33.33%, markup 50%. Select Try an example above to see it.
When it helps
- Pricing products and services.
- Checking supplier quotes.
- Explaining pricing to partners.
Questions
Margin vs markup?
Margin = profit ÷ price. Markup = profit ÷ cost. The same profit is a smaller percentage of the price than of the cost.
Should cost include shipping and fees?
Yes. Include every cost per unit, such as packaging, payment fees and delivery.
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